Brenda
Studt

Introduction:

Hello.

I am a creative and strategic leader with a strong intuition who is passionate about B2B and B2C brand and product marketing, style, design, execution, the built-environment, collaboration, and excellence.

Summary:

For more than a decade, I’ve shaped creative direction and led go-to-market strategies from concept through execution. I am a rock-star project manager who knows how to drive clarity, momentum, and results - whether launching omni-channel campaigns, steering cross-functional teams, or building brand narratives that deliver on business goals.

Experience

Development Director

[United Properties]

I led the end-to-end strategy and execution of nearly 1MM-SF of industrial and 600 multifamily units in the Austin metro, ensuring each launch was aligned with investor expectations, target audience positioning, regional trends, and revenue objectives. My work integrates fundamentals with creative storytelling—developing and executing $500M+ in product launches through emotionally resonant brand positioning and performance-focused marketing campaigns.

I directed multi-disciplinary teams across design, construction, marketing, capital markets, and legal, aligning each function to deliver cohesive, on-brand environments and maximize NOI.

I managed all facets of business plan execution —steering projects to deliver on-time, on-budget, and aligned with strategic growth goals and market demand.

Senior Development Manager

[United Properties]

I was responsible for supporting the overall investment and launch strategy while executing an approved business plan, leading numerous tasks associated with: site acquisition, product positioning, due diligence, entitlements and permitting, investor communication/s, team leadership and coordination, design, marketing, leasing, and construction. I worked collaboratively with senior leaders, financial analysts, legal, insurance, capital markets, construction, and design to ensure project needs were addressed timely and risks were mitigated.

Sr. Vice President, Creative Director

[The Excelsior Group]

I started and led an in-house boutique creative and marketing agency specializing in brand and storytelling. I provided strategic and creative leadership across all aspects of the business and led a high-performing team of marketers and designers in the development of a portfolio of brand identities, campaigns, and go-to-market strategies for lifestyle brands—translating insights into emotionally resonant narratives that drove performance, engagement, and long-term value. My leadership spanned creative direction, real estate development support, campaign strategy, financial and business forecasting and management, and client relations. With a keen ability to turn vision into action, I inspired teams to create immersive experiences and cohesive brand ecosystems that reflect both market dynamics and customer aspirations.

Director - Brand, Marketing, & Biz Dev

[ALLiiANCE / Stahl]

I led firm-wide branding, marketing, and business development strategy for professional service firms across numerous sectors—merging design thinking with strategic execution. My role spanned global brand management, digital strategy, client sourcing and management, proposal storytelling, media relations, and internal/external communications, all aligned with annual business goals and growth initiatives. I developed scalable messaging frameworks and visual identity guidelines to ensure brand consistency across client touchpoints—from proposals and presentations to digital and social media. I also drove brand visibility and client engagement through thought leadership, industry partnerships, and active service on committees and boards, deepening relationships and amplifying earned recognition.

Education &
Affiliations

Bachelor’s Degree in Business & Marketing

Focused on business strategy and growth, marketing, storytelling, and brand strategy.

City of Lakeway, Texas

Economic Development Committee

Loyal to Lakeway - Buy Local Campaign

NAIOP

Past-President, Austin Chapter (2024)
Board Member, Austin Chapter

National Board Member

Annunciation Catholic School

School Advisory Council Board Member (2019-2020)

SPEDCO

Board Member (2011-2012)

Skills

Brand Strategy & Development

I specialize in creating and managing differentiated B2B and B2C brand identities that align with market trends, audience insights, and business goals. I have a strong background in copywriting, storyboarding, and strategy execution and using tools like Canva and Adobe Creative Suite, I craft engaging branded materials that align with marketing objectives and audience interests.

Creative Direction / Leadership

I have led multidisciplinary teams to deliver large-scale business plans creating cohesive stories, visual identities and compelling brand narratives across channels. I inspire and guide, fostering growth, innovation, and high-impact execution.

Collaborative Go-to-Market Planning & Execution

Through cross-functional collaboration, I drive launch strategies from concept through execution, ensuring alignment among product positioning, messaging, and customer experience. I seek to bridge creative, operational, and executive strategy to translate vision into results across complex initiatives.

Project & Budget Management

I have vast experience creating and overseeing large, complex, multi-phase projects, schedules, and complex budgets. I have a reputation for delivering precision and ensuring on-time, on-budget alignment with strategic goals.

PORTFOLIO